The idea behind the campaign tells the story of a girl growing up with the bear her mother gave her, and then giving one to her own child.
The ad aims to make an emotional connection with consumers that would build their affection for its peanut butter brand. The company will launch a line of bears for sale on the company’s website for the holidays: StickTogether.ca. The dolls are designed after the bears that appear on the product’s labels – one with a red bow tie for Crunchy, and a green bow tie for Smooth.
Kraft Canada approached PPI to partner up with Gund® and create a one-of-a-kind teddy bear set for their “Stick Together” campaign. Based on computer-aided designs and months of samples, PPI was able to deliver the desired product for Kraft’s unique campaign. In addition to making Kraft’s designs come to life, all custom goods from overseas were delivered to meet Kraft’s timeline and the holiday season. Not only did our strong overseas relationships complete production within the allotted time but they also helped reduce costs for Kraft while maintaining a high level of production quality, one of PPI’s many desirable trademarks. Finally, due to the already overwhelming success of the program, the Kraft Foods team is already discussing a second re-order for 2015.
The opportunity to partner with Kraft Canada speaks to the increasing global presence of Progressive Promotions in addition to our high level of performance. While Kraft has offered teddy bears for sale in the past, the company wanted this line of bears to be of higher quality in hopes that adults will be more inclined to buy them as gifts, allowing for families to make that emotional bond. As a result, Kraft was strategic in selecting its partners and we are glad that they thought of us when thinking of high performance and timeless quality.
