PPI Supports Axalta at SEMA

Progressive Promotions provides support for Axalta at its largest trade show, SEMA, ensuring successful participation for all.

Axalta at SEMA 2014
Axalta at SEMA 2014

The SEMA Show is the premier automotive specialty products trade event in the world. It draws the industry’s brightest minds and latest products to one place, the Las Vegas Convention Center. In addition, the SEMA Show provides attendees with educational seminars, product demonstrations, special events, networking opportunities and more. As a leading global coatings company for manufacturers of light and commercial vehicles and for many industrial applications, Axalta considers SEMA to be its largest trade show.

With over 60,000 buyers from every segment of the automobile industry in attendance, SEMA was a great opportunity for both our client and for PPI as well. Not only was this an opportunity to sell and network with new clients but it was also a great opportunity to support our actual client’s clients by restocking items and anticipating their needs for successful participation at what is a key event for them. We were able to support every one of Axalta’s division, such as its businesses, corporate offices, and its North American teams.

PPI produced bags, poker chip key chains, shirts, and tumblers for the show, estimating between $35,000.00 – $45,000. We also took this opportunity to get to know our client on a more personal level. Whether it was an Axalta marketing manager or the Vice President of Axalta North America, PPI made sure to introduce itself to all team members, cultivating an even more tight-knit work environment. Needless to say, the hard work paid off and the tradeshow was a success for Axalta. This is just one of the many examples of how PPI’s sales team works hard for its clients, ensuring their success which, in turn, ensures our own.