Progressive Promotions wins two 2015 PPAI Bronze Pyramid awards for its client programs.
The PPAI Pyramid Awards recognize the outstanding, creative use of promotional products by distributor members in a variety of client programs and campaigns. The 2015 Award recipients are the finest examples of creativity and ingenuity in this industry. PPAI recognized this year’s recipients at a reception Tuesday night at The House of Blues in Mandalay Bay during The PPAI Expo 2015.
Although Progressive Promotions has won a Pyramid award in the past, this year the company has won two Bronze Pyramid awards in the following categories: Goodwill and Health/Wellness Programs. The Goodwill category awards programs that include a goal to improve company image, to enhance customer perception, or to raise awareness with a focus on communication of services or programs without a specific incentive. The Health/Wellness category recognizes campaigns with messaging specific to a communication, launch, invitation as well as information, programs and services specific to health and wellness activities.
PPI’s entry for the Goodwill Programs division was its national Kids vs. Pros campaign to promote fitness, which was an integrated promotion that included online content, special unlock codes and prize kits. Its client, the Capri Sun brand, set the goal of winning back its target audience and included five Grand Prize trips to compete against pro athletes in an epic field day. Online participation was a huge success accompanied by a nationally televised competition, the Playground Throwdown, to up the ante.
The entry for the Health/Wellness Programs division was PPI’s customized communications board designed to assist the challenge of keeping patients informed during their hospital stay. This is crucial challenge and aspect of the patient experience that medical facilities face every day. As a solution, PPI proposed a design that would capture information from the daily care team, the day’s plan, the discharge plan, and pain levels. With this visible and integrated communications board, service and patient satisfaction increased to new performance levels.
“We are excited and honored to be awarded two PPAI Bronze Pyramid Awards,” said Donna Anastasio, Executive Vice President of Sales at Progressive Promotions. “This recognition affirms that our tailored approach to our clients creates unique partnerships where we are active listeners who understand and then successfully execute their ideas in a way that bolsters their brands and enhance their sales via creative and lasting promotional programs.”